20 mins Research of…
I really love the pronunciation of Rodarte — Ro-daaa-tay. Can’t name why, Maybe subconsciously it sounds like ‘Roald Dahl’ and maybe it sounds like a franco-dutch word. I guess it’s just like someone’s a natural-born beauty, this word is a natural born sound-good. But it keeps bugging me, why the talented fine-arty-literature-studying sisters chose this name as their brand’s name??
After a solid researching of 20 mins on-line….(yeah, I really didn’t think it could be that hard to find normally and I know this time is including reading through articles and articles)…I eventually found the answer on an interview on vogue.it. It’s from their mother’s name Rodart, which is an old latin-french name and they add E at the end, just make the whole word sound more artful. (you can read the full interview here.) (and I also wonder since when using their mother’s maiden name become a trend? Proenza Schoulder is also a combination of the 2 boy’s mom’s names.)
During the whole research process I noticed that the sisters have just launched the new menswear line. Although a few pieces only, but totally adorable (same as the price).
Then I realized the famous (or rather infamous) gown worn by Keira Knightley a few years ago of which appreciated different critics is also by Rodarte.
Then Rodarte, Joyce HK and Unicef collaborated together 4 outfits to raise money and all 4 outfits are inspired by 4 different movies by most influential artistic actress Maggie Cheung. (Very clever move, if they’ve chosen other actresses, i wouldn’t look at the sisters in the same way.)
From the movie ‘Hero’…
From the movie ‘in the mood for love’…
From Maggie’s early year movie ‘Heroic Trio’…
From Cannes Film Festival winner ‘Clean’…
Rodarte’s story is like a modern legend. Their style is futuristic and post-apocalyptic (modern – tick). Within a short a few years, Rodarte fast becomes world famous by mainly spreading out by internet bloggers (modern – tick). Although they started with choosing celebrity as their media-carrier at the beginning, they certainly has won Anna Wintour’s favour with the first 10 piece collection. Rest of all is already history. With the world spinning so fast and many old fashion houses are struggling, Rodarte will become a major part of new blood and a house name to nowadays fashion world.
